Why SMBs Ignore Outdated Software—and How to Fix It
May 16, 2025
Outdated software is a hacker’s dream. Yet, many small and medium-sized businesses (SMBs) treat updates like a chore they’ll “get to later.” Why? Let’s uncover the psychology behind this risky habit—and how MSPs can use automated patch management to save the day.
The Hidden Reasons SMBs Ignore Updates
SMBs often delay software updates due to:
1️⃣ Cost Concerns : Upgrades feel expensive, especially for legacy systems.
2️⃣ “If It Ain’t Broke…” Mentality : Owners prioritize daily operations over invisible risks.
3️⃣ Lack of Expertise : No in-house IT team to manage complex patches.
4️⃣ Fear of Downtime : Updates seem disruptive, even when they’re critical.
Sound familiar? You’re not alone. A significant percentage of SMBs admit to running outdated software—despite knowing the risks
The Cost of Ignoring Updates
Hackers exploit outdated software like clockwork. Consider this:
Zero-day attacks targeting unpatched systems are on the rise, with a sharp increase reported in recent years.
A single breach costs SMBs an average of $120k in downtime, recovery, and reputational damage.
The good news? Patch management is your secret weapon to prevent this.
The Patch Management Lifeline: Your MSP’s Secret Weapon
As an MSP, you can turn this SMB blind spot into a growth opportunity:
✅ Automate Updates : Deploy tools that patch systems 24/7 without manual intervention.
✅ Educate Clients : Show them real-world examples of breaches caused by outdated software.
✅ Bundle Services : Pair patch management with compliance audits or cybersecurity posture reports.
✅ Prove ROI : Use metrics like “90% fewer incidents” to justify your value.
How to Position Yourself as the Fix
1️⃣ Lead with Empathy : “We get it—updates are tedious. Let us handle it so you can focus on your business.”
2️⃣ Leverage Trends : Highlight stats like “70% of breaches involve unpatched software” to create urgency.
3️⃣ Offer a Free Scan : “Curious about your vulnerabilities? We’ll scan your systems for outdated software risks—no strings attached.”
Final Thought
Outdated software isn’t just an IT issue—it’s a business survival issue. By offering proactive patch management, you become the hero SMBs need to stay secure and compliant.
👉 Ready to turn vulnerabilities into opportunities? Let’s chat about how automated patch management can grow your MSP business.
Have Any Question?
Contact us today for a free consultation and discover how we can help you secure, streamline, and empower your business for success!
