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How to Get Clients to Actually Understand Cybersecurity (Without the Eye Rolls)

jomcy

January 18, 2025

Cybersecurity professionals discussing a managed service provider (MSP) threat response strategy on a whiteboard at AI Cyber Experts.

You know the threats are real.
Your clients? They still think cybersecurity is something for “big corporations with top-secret data.”

Sound familiar?

Here’s the truth:
Your job isn’t just to protect your clients.
It’s to help them see why protection matters—before they learn it the hard way.

Let’s break down how to do that in a way that’s clear, non-technical, and actually gets them to care.

Step 1: Talk Like a Human, Not a Firewall

Cybersecurity jargon puts clients to sleep. Fast.

So ditch the tech talk and use relatable analogies:

  • “Multi-Factor Authentication is like locking your front door and setting an alarm.”

  • “A firewall’s like your digital bouncer—it only lets the right people through.”

Simple stories beat complex specs. Every time.

Step 2: Make It Personal

Clients listen when they realize what’s at stake for their business:

  • “If your system goes down from a breach, you could lose days of operations—and thousands in revenue.”

  • “When your clients know their data’s safe with you, they stay with you.”

Show them cybersecurity isn’t a tech issue.
It’s a business survival strategy.

Step 3: Run an External Attack Surface Scan

Most clients have no clue what their systems look like to a hacker.

That’s where a public-facing scan changes the game:

  • It checks their IPs, websites, apps, and exposed services.

  • It even includes dark web monitoring to see if their passwords are already out there.

“Here’s what hackers see when they look at your business. Let’s clean it up.”

Now it’s real. Now they care.

Step 4: Phishing Simulation = Teachable Moment

You can tell them phishing is dangerous…
Or you can show them.

  • Send a simulated phishing email.

  • Measure how many users clicked.

  • Walk them through what would’ve happened in a real attack.

Suddenly, they’re not just hearing about threats.
They’re experiencing them—without the damage.

“20% of your team clicked a fake link. Let’s drop that to 5% this quarter.”

Step 5: Run a Live Security Awareness Campaign

Forget boring handouts. Run an interactive training session with real-world examples and quick wins:

  • Spot the phishing red flags

  • Create stronger passwords

  • Learn how ransomware spreads

A 15-minute demo can do more than an hour-long slideshow.

“We trained your staff last month—now they’re 40% less likely to fall for phishing.”

That’s a win you can measure.

Step 6: Give Clear, Next-Step Actions

Don’t overwhelm them with technical to-do lists.
Give simple, immediate steps like:

  • “Let’s patch this vulnerable server by Friday.”

  • “We’ll schedule a quick phishing refresher for your team next week.”

Make the solution sound manageable, not massive.
Confidence grows with clarity.

Step 7: Be a Partner, Not a Preacher

Your job isn’t to lecture or shame. It’s to lead.

Use language that shows you’re in this with them:

  • “Let’s fix this together.”

  • “I’ve got your back—this won’t be complicated.”

  • “This report gives us a solid path forward.”

You’re not just their MSP. You’re their trusted cybersecurity ally.

Why This Works

Because education doesn’t have to be scary, complicated, or boring.

When you:

  • Speak their language

  • Tie risks to their goals

  • Show real data

  • Offer practical tools

  • Empower action

…you help clients own their cybersecurity posture.

They stop seeing it as “just another cost.”
They start seeing it as a smart investment.

MSPs: Make This Your Superpower

The good news?
You don’t need to build all this from scratch.

👉 AI Cyber Experts provides:

  • External attack surface scans

  • Phishing simulations

  • Awareness campaign templates

  • All built-in and free to use for MSPs

💬 Let’s help your clients stay safe—and see the value in doing it.

📞 Schedule a quick strategy call today.

Because the only thing better than stopping a cyberattack…
Is helping your clients understand how you did it.

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